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Dieter Rams: 10 Principles for Good Design - CLINE&CO DESIGN

Dieter Rams: 10 Principles for Good Design

By January 2, 2012 Art + Design, Inspiration

Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. (Sometimes they are referred as the ‘Ten commandments’.)

Here they are:


  1. Good Design is Innovative
  2. Good Design Makes a Product Useful
  3. Good Design is Aesthetic
  4. Good Design Makes a Product Understandable
  5. Good Design is Unobtrusive
  6. Good Design is Honest
  7. Good Design is Long-Lasting
  8. Good Design is Thorough Down to the Last Detail
  9. Good Design is Environmentally Friendly
  10. Good Design is as Little as Possible


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