Dieter Rams: 10 Principles for Good Design

Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. (Sometimes they are referred as the ‘Ten commandments’.)

Here they are:

FULL ARTICLE HERE:

1. Good Design is Innovative
2. Good Design Makes a Product Useful
3. Good Design is Aesthetic
4. Good Design Makes a Product Understandable
5. Good Design is Unobtrusive
6. Good Design is Honest
7. Good Design is Long-Lasting
8. Good Design is Thorough Down to the Last Detail
9. Good Design is Environmentally Friendly
10. Good Design is as Little as Possible

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