34% of all adult cell phone owners use their phone as a primary mode of internet browsing
In a nut shell, with responsive design, the website automatically adjusts based on the device in which the viewer visits the web site. So for example if the website is visited using a smartphone, the website layout will be optimized for that specific device.
Why is it important that your site utilizes responsive design technology? Consider the following:
Since 2009 the number of adult cell phone owners who use their phone to go online has doubled to a 63%. Additionally 34% of all adult cell phone owners use their cell phone as a primary mode of internet browsing vs using a desktop or laptop computer.
As of January 2014:
- 90% of American adults have a cell phone
- 58% of American adults have a smartphone
- 42% of American adults own a tablet computer
- 32% of American adults own an e-reader