I recently had the pleasure of working with the team at Deen Construction providing the development of a new logo for the first phase of their new brand update.

While there are many visual approaches available to a designer for a construction firm, the strategy we chose was to develop a logo which would visually define Deen Construction as a leader in the large scale commercial industry.

The idea behind this approach was to create a visual that would align itself with the aesthetic tastes of architects, engineers and commercial development firms. By using strong type, bold color and simple yet smart design, the logo provides reference to the building aesthetic and commercial leadership Deen Construction embodies.

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